61%
of homeowners now use AI to research home service providers before calling โ up from 24% in 2023
3.4x
higher booking rate for AI-recommended home service businesses vs. businesses relying on lead aggregators
$0
cost per AI-referred call โ vs. $45โ$150 per lead on Angi, HomeAdvisor, or Thumbtack
Queries your customers are asking AI right now โ and you're not showing up:
Best HVAC company in [city] for AC replacement โ who's reliable?
Top-rated plumber in [city] for emergency pipe repair
Best roofing contractor in [metro area] for insurance claims
Recommended electrician in [city] for panel upgrades
Best landscaping company in [city] for full yard renovation
Top kitchen remodeling contractor in [city] โ who does quality work?
"We were paying Angi $85 per lead and closing maybe 1 in 6. After 90 days with Cactus, we started getting 20โ25 inbound calls per month from homeowners who said 'ChatGPT recommended you.' Those leads close at 1 in 2 โ and we pay nothing per call."
Result: 20โ25 AI-referred calls/month within 90 days. 50% close rate vs. 17% on Angi leads. Lead aggregator spend cut by 60%.
โ Owner, HVAC & Plumbing Company (Phoenix, AZ โ $2.8M revenue)
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Scout ยท AI Monitoring
Tracks your business across 7 AI platforms daily
Monitors every homeowner service query across ChatGPT, Perplexity, Google AI, Grok, Claude, Gemini, and Copilot. Identifies when competing businesses get recommended for your service categories and service area โ and surfaces the exact gaps you need to close to become the default AI recommendation in your market.
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Scribe ยท Content Engine
Creates AEO content that gets your business cited
Writes answer-engine-optimized service guides, local market content, pricing transparency articles, and homeowner FAQ content structured to be cited by AI as the authoritative source. Targets the exact 'best X in [city]' queries that drive home service booking decisions.
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Link ยท Authority Builder
Builds the local authority signals AI trusts
Secures local news features, industry certification placements, community citations, and third-party endorsements that establish your business as the trusted local authority in your service category. AI models cite home service businesses with strong local credibility signals โ Cactus builds them systematically.
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Sage ยท Strategy Reports
Monthly AI visibility roadmap for your business
Delivers a monthly strategy report with your AI visibility score, service-specific query analysis, competitor positioning in your service area, and a prioritized 90-day plan to dominate AI recommendations for your key services and target neighborhoods.